How Thorpe Park markets Swarm Essay

One of the techniques used by Thorpe Park to market their rides is influencing buyer behaviour. Influencing buyer behaviour is when businesses change things around their product to try and get customers to purchase their product or service. For example Thorpe Park may lower their prices during the autumn because that is when their repeat purchase declines. This may encourage customers to go because Thorpe Park usually doesn’t sell their tickets at this price; they will also know that they are getting a good deal from this because Thorpe Park is actually worth more than that. Thorpe Park could also influence buyer behaviour through using celebrity endorsements by making the theme park look fun, cool and enjoyable place to go, by doing so they are building up their brand image as well. This may influence consumers and may draw them to the park because of the way Thorpe Park has presented themselves through their brand image. Another technique which Thorpe Park could use to market their product is brand building. Thorpe Park could build up their brand so that they can get more customers by using celebrity endorsements. For example they could give celebrities free tickets to Thorpe Park in exchange of them promoting and telling people how amazing the rides are etc. Once people hear and see how amazing Thorpe Park is, Thorpe Park will start to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known movies or programmes to influence buyer behaviour and create a certain brand image which allows Thorpe Park to have an effect on consumer’s choice. Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, ability to target market, message and reference to product in their advert to build up their brand also influence buyer behaviour. I’ll be ranking in the order which I think Thorpe Park uses best in their advert. Colours 9/10 Sounds 8/10 Duration 10/10 Message 8/10 Ability to target market 7/10 Reference to product 7/10 1. Thorpe used colours really well in their advert, they made it link to their theme. They used dark/ greyish colours to create the mood and tension in their advert. This enabled the audience to watch it and question what’s going to happen next. It’s important for Thorpe Park to be successful in this area of the advert to have a successful campaign; if not the businesses advertisement wouldn’t be worthwhile and have no effect on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used young people a lot in their advert which is who they are aiming at. They also made the advert appeal to their audience. For example when the swarm goes through the billboard and boy is screaming it makes the ride look scary because it seems like you’re going to crash and seeing that adrenaline and scared look on his face may convince them enough to try out the Swarm ride. 3. Reference to product will be in second place because they’re main focus is to promote the ride and they need to give the audience a visual image of the ride so they know what they are going on. However others may say that’s not how Thorpe Park looks when you get because they’ve exaggerated the scenery to go with the theme of their advert. 4. Duration is just the right length because of Thorpe Parks target audience (teenagers/ young adults). The advert is short and to the point. If the advert was longer, the audience may not pay attention as they are easily distracted. However the beginning is a 5. The message is very clear to the audience. The message tells the audience that it is a thrilling but fine ride you don’t want to miss out on. It also gives you a bit of history on what the ride was based on (alien invasion). They delivered the message well to their audience so it doesn’t leave them guessing what was this about? 6. I think the music in the background worked well in certain areas. For example when he’s taken on the ride the rock music works well with it but I think near the end they should’ve brought back down to the tensed music in the beginning.

The Cost of Independence

â€Å"The Cost of Independence – concerns and fears of Scottish Businessmen† Martina Macakova â€Å"What business leaders in Scotland really seek to hear is a positive discussion on the future for Scotland and what part they can play in shaping it, not a re-run of old arguments about potential damage to the economy of constitutional change. † introduction Ewan Hunter, Director of HunterSearch This essay deals with a discussion about Scottish independence through the perspective of local business leaders.Its aim is to analyze their opinion on Scottish tendencies towards independence, if and to what extent could they influence the results of upcoming referendum and whether Scotland’s business companies could play a role of an ally of the UK government. It provides the analysis of the current situation, especially in the light of recent events, as the First Minister Alex Salmond, leader of the Scottish National Party (SNP), in the beginning of January announc ed that the referendum on Scottish Independence should be held in autumn 2014.In this essay I will attempt to come with a prediction of the possible future development of the opinion of Scottish leading business companies. For that purpose I have examined mostly newspaper articles, opinion polls, governmental documents and public speeches given by the local business representatives. As a secondary source and the introduction to the topic of Scottish Independence I found very valuable a publication written by Jo Eric Murkens, Peter Jones and Michael Keating Scottish Independence: A Practical Guide. A division of state into two sovereign parts would be very complicated and long-term process.It is a process fraught with problems and controversy. Whether it is a break up of marriage or of nations, the major bone of contemption is always the same – who gets what. The division of Czechoslovakia in late 1992 and 1993 could serve as a precedent for similar action, anyhow the situatio n of the Union and former Czechoslovakia differs. In Scotland’s case, controversial may be especially the separation of state debt and North Sea oil reserves; the future of military bases on the island of Clyde, home of British nuclear missiles; question of the membership in the European Union and currency issue.Despite the fact that the independence is primarily a question of national identity and political change, we cannot forget that economic prosperity is prerequisite for well-functioning state. It's Scotland's oil If there was an independent Scotland would it be economic failure or success? It might sound a paradoxical thing to say but the core issue related to the economics cannot be really answered correctly. According to Peter Jones, the starting point for dealing with the economics of independence needs to be existing Scotland.And current Scotland is a Scotland that operates within the United Kingdom of Great Britain and Northern Ireland. It is obvious that public s pending would demand greater income as two new types of costs would affect the public sector. First of all, there are costs incurred by the need to add on functions (such as defense) and those incurred by the need to disentangle the Scottish element of such UK-wide bodies (for example Inland Revenue). Undoubtedly, Scottish government can count on the benefits from obtaining control of offshore oil and gas resources.The representatives of SNP repeatedly assert the Scotland would be among the world’s richest countries. Additional GDP acquired from the profit made by oil companies offshore is something what we can more or less rely on. Before his re-election campaign Alex Salmond grasped the opportunity to dust off SNP’s old slogan â€Å"It’s Scotland’s Oil†. It was a smart move. As the election results showed the resurrecting claim that all North Sea oil – as well as its revenues – belongs solely to Scotland, was what Scottish voters wa nted to hear. Oil and gas resources themselves don’t guarantee long lasting wealth.Douglas Fraser, Scotland Business and Economy Editor at BBC, expressed his concerns that there is an elephant in the room that needs to be discussed. The price of oil is volatile and volatile price of oil means volatile income. Moreover, the trend is clearly for the volume of oil and gas production to fall, though that is partly offset by higher average prices, higher tax rates, and so buoyant revenues. Yet, an economy of an independent Scotland would be dependent on number of variable factors whose precise effects cannot be forecast. Among those unpredictable factors is a haracter of the negotiations that can either minimaze or enlarge the degree of uncertainty. The level of uncertainty affects business confidence and investment and it is something that has been often mentioned by the Scottish business representatives while comenting on the question of independence. As Peter Jones points out, another parameter which stands completely out of political control is whether the general economic environment is good or bad. In adverse times, business would be extremely nervous about independence as would the international markets. In this situation the price of independence could be quite high.The aim of idependence is to change the monetary, fiscal and regulatory regime which is currently the same as the in rest of the UK. The Scottish voters are likely to approve a different kind of a devolution model, which would provide more powers for the Scottish Parliament, particularly in terms of tax-varying powers and fiscal policy in general. The conclusions of a poll conducted by Ipsos MORI in November 2009 are that 66 per cent of the respondents are in favour of the Scottish Parliament having increased its powers, whether in terms of further devolution or fully independence.The attempts to get the public involved and the referendum itself should be appreciated. That is the major di fference in comparison with the zero involvement of Czechoslovak citizens when the dissolution of Czechoslovakia was decided about. More explanation about the proposed concept of independence provides the â€Å"Scotland’s Future: Draft Referendum (Scotland) Bill Consultation Paper†. Independence in terms of the proposal would mean that the Scottish Parliament and Government would be responsible for all areas of legislation, including foreign affairs, defence and taxation, but the Queen would remain the head of the state.The current political and monetary union would be replaced by a social and monarchical union. Although the monetary union would no longer exist, Scotland would keep operating within the Sterling system until it would be decided in a referendum that Euro would be accepted. Although, SNP leaders would most likely to follow the peacefull process of velvet divorce of Czechs and Slovaks, it doesn’t seem that monetary question would be the case as the issue of currency remains unclear.While the Czechs and Slovaks immediately began to create their own currency, the Scots first considered adopting the euro. In connection with lasting Eurozone crisis First Minister Alex Salmond changed his rhetorics and now claims that they would keep the pound. The SNP proposes sticking with sterling until Scots choose, by referendum, to join the euro. According to Douglas Fraser from BBC, his problem, in explaining this policy, is that remaining with sterling leaves the Treasury and Bank of England in London to set Scotland's monetary policy, while having no influence over it.THE business of (un)certainty Until recent time, there has been almost deafening silence on whether Scotland should become an independent country from local business companies. We could argue whether the reason for the lies in potencional risk of going out on a limb, as Douglas Fraser suggest in one of his articles, or if it more simple than that and the business leaders are just too occupied with the current financial crisis. Fraser writes in his article titled Holyrood's challenge to business: â€Å"Iain McMillan seeks to balance support of some policy with pungent criticism.On balance, he says members say the potential advantages of devolved business taxation are outweighed by the likely costs. But it is the criticism that gets McMillan noticed, and nationalist voices can increasingly be heard questioning the legitimacy of the CBI as a voice for business in Scotland. The Federation of Small Businesses, the Scottish Council Development and Industry and Scottish Chambers of Commerce are careful to sit on the fence, probably because their memberships are split on constitutional questions.It is also because the implications of the Scotland Bill, or of increased devolution of taxation powers, are so unclear. [†¦] Representing the banks, insurers and asset managers, Scottish Financial Enterprise wants to know if the tax base could be changed as well as the rate. Would there be additional complexity, and at what costs to business? How volatile would tax receipts be, and can a value be placed on the value of being part of a larger, more diverse tax base, as at present?Even asking questions, which might be seen as hostile or at least awkward, is risky territory for business. † SFE Chairman, Mark Tennant, expressed his concernes regarding independence at the end of his speech at the annual dinner in December last year: â€Å"Our approach, however, should be empirical and focused on facts and the removal of uncertainties. [†¦] Our role is to identify the questions that need to be answered and ensure that the electorate receives an answer before they vote. † Also Danny Alexander who is MP for Inverness, Nairn, Badenoch and Strathspey, and Chief Secretary to he Treasury shares opinion that uncertainty hurts economy and remarks that „if the Eurozone has taught us anything, it is that monetary union between fisca lly independent states is an extremely difficult challenge. â€Å" He argues that Scottish Government says it would continue to operate within the sterling currency area, but doesn’t say how. His message to the Scottish leader „think carefully before sacrificing stability through independence. â€Å" Regarding to the timing of the referendum, David Lonsdale, assistant director of Glasgow-based CBI Scotland, said in an interview. We want it sooner rather than later. † From the comments above is obvious that umbrella organizations associating Scottish business companies such as CBI and SFE are taking the side of UK government claiming that referendum should be held as soon as possible and at the same time expressing serious concers about the benefits of country’s independence. For a long time it seemed that the individual business leaders adopted an ostrich strategy because few Scottish business leaders have spoken publicly about constitutional change.Howev er, year 2012 brought a turnover as some one of managers decided to stir up the still waters a bit. Martin Gilbert, chief executive officer of Aberdeen Asset Management Plc, Scotland’s largest fund manager, spoke out: â€Å"Whether it is independence or not is a matter for the voters to decide. I would like to see all the figures so you can make an informed judgment. At the moment you don’t know what the true figures are. † Boyd Tunnock, representative of the Scottish maker of Caramel Wafers and Snowballs, commented in e-mail statement: â€Å"Scotland and Scottish business needs certainty and clarity.We need the independence referendum to be held as soon as is reasonable so that investors know where they stand. † To some extent the uncertainty was diminished by the Salmond’s clear statement about the referendum date. One of country’s leading businessmen Jim McColl welcomed the Scottish Government’s upcoming consultation on Scotlandâ⠂¬â„¢s constitutional future by saying: â€Å"Many of us in business are convinced a prosperous future for this country depends on more powers for the parliament. Article Business leaders join in referendum debate published on Tuesday this week shows slighty more positive attitudes towards the constitutional change and vice versa express criticism towards the representatives of CBI, SFE and Westminster politicians: â€Å"Members of Scotland's business community have refuted questions over the timing of an independence referendum and called for an end to scaremongering and a proper discussion on the merits of taking all decisions about Scotland within Scotland. [†¦] There is little hard evidence that the referendum or the prospect of Scottish independence is damaging the Scottish economy.Business leaders have in the main expressed either a neutral or a positive attitude towards constitutional change in Scotland. † The author of the article supports his argument by quotin g some of the local business leaders: â€Å"Recently David Watt, Executive Director of the Institute of Directors in Scotland was asked by the BBC's Huw Edwards whether he was concerned by the prospect of a Scottish referendum in autumn 2014, as opposed to the Westminster government's preference for a vote as soon as possible.Mr Watt said that he thought that the date of the referendum made no difference. Having a timetable leading up to the second half of 2014 allowed businesses to plan. † Similar opinion has Dan Macdonald of Macdonald Estates: â€Å"The fact is the biggest decision in three centuries lies before us and we owe it to our children, and those who succeeded us to take whatever time is required to discuss the form and detail of what will be our New Scotland. In order to do that London politicians need to stop peddling scare stories and focus on a meaningful debate about Scotland's future. On the same is also owner of The Residence Glasgow, Sarah Jane Walls who f eels that there should be â€Å"less negative scaremongering and more positive debate about Scotland's future,† continuing that she is â€Å"excited about the possibilities for Scotland as independent country. † According to the survey processed for the Business Insider that covered opinions of business on Scotland’s independence, the majority of businesses (67 per cent) think independence for Scotland would not have a positive effect on their business with only five per cent saying it would be positive and 17 per cent unsure.Questionnaires were sent to companies listed in Insider’s TOP500, SME300 and SPRINT100 lists. One of the CEO with this opinion poll further commented: â€Å"Achieving Scottish independence will not, in itself, prove to be the panacea for the challenges being faced. After all, there is little or no evidence to show any change will be positive. Therefore, to help improve our economy appoint independent Scottish and international busin ess experts to properly advise our inexperienced politicians to tackle the real, everyday issues of business rather than spend unnecessary time debating the future of Scotland without ny clear evidence to support how, and indeed why, the status quo should be changed. † The contrary opinion expressed David Watt, executive director in Scotland of the Institute of Directors, by saying that none of the institute's 1600 members have expressed any concern as to a delay in a referendum vote. A spokesperson for UK Oil & Gas said although the body has no member consensus on the issue of independence, none of its members has raised the issue as a specific concern. Conclusion The aim of this essay was to deal with the issue of Scotland’s independence from the perspective of local business leaders.By analyzing especially newspapers articles that are dealing with the topic I learned that there are three possible attitudes towards Scotland becoming independent. One side represented m ostly by CBI and SFE publicly claims that independence vote could harm Scottish economy. The opposite camp, which is primarily constituted of blue-chip companies, suggests the contrary. These positively thinking business leaders are denying comments that a delay on independence and the independence in general will destabilise the Scottish economy. The third group is classified by being neutral or by refusing to comment on the independence question.It is logical that CBI and SFE are speaking less in favour of independence and the later date of referendum as they have closer relations with the government in London than the individual organization do. In my opinion, even the business leaders that proclamated their support for independence cause and Salmon’s referendum timing feel at least some doubts. Also I think that a lot of the is actually tired of the independence talk and they would rather here from both UK’s and Scottish Government some warranties in the time of ec onomic crisis and that the politicians will support their efforts to kick-start the ailing economy.From the side of the local business leaders there is understandable demand for answers on number of important question. That brings us back to the introduction of the essay where I comment that most of the issues regarding the economic situation of independent Scotland cannot be precisely predicted. However it sounds disappointing. Many options might take place and the situation depends on various factors that Scottish Government cannot influence. We don’t even know the answer to the fundamental question – whether there will be an independent Scotland. UK’s government is strictly against the eparation of the Union, neither the Scots itself are united on the matter and as stands out from the lines above, nor the Scottish businessmen. Still, the independence is surely more realistic than it was couple months ago. I believe that CBI and SFE could be potencial partner of the central government during the future negotiations over independence. They associate number of important companies and they could have certain influence on their members. On the other hand, there is a quite large number of companies, which are managed by people who decided to prove that the idiom â€Å"You can't fight City Hall† is a false statement.My belief also is that business could influence the negotiations, however I wouldn’t say that companies could be determine the public opinion in general. Which side in end the majority of the business leaders joins will depend on numerous factors, especially on how skilfull in answering difficult questions will Scottish political representatives be. SNP with Alex Salmond in lead is trying something that no-one has ever tried before. To conclude I would say that I propably wouldn’t bet on my own prediction because predicting something in terms of the economic situation of independend Scotland is like predicting the unpredictable.References Murkens, Jo E. ; Jones, Peter; Keating, Michael. Scottish Independence: A Practical Guide. Edingburgh University Press, Edinburgh, 2002. Tom Clark. If one day it really is Scotland’s oil †¦ what will we do with it? The Herald Scotland, 29 October 2011. Available online: http://www. heraldscotland. com/news/home-news/if-one-day-it-really-is-scotlands-oil-what-will-we-do-with-it. 15567484 (accessed on 16 January 2012). Douglas Fraser. What would happen to Scotland's economy after independence? BBC. 15 January 2012.Available online: http://www. bbc. co. uk/news/business-16548644 (accessed on 16 January 2012). Douglas Fraser. Holyrood's challenge to business. BBC. 30 September 2011. Available online: http://www. bbc. co. uk/news/uk-scotland-scotland-politics-15122749 (accessed on 10 January 2012). Scotland's Future: Draft Referendum (Scotland) Bill Consultation Paper. 15 February 2010. Available online: http://www. scotland. gov. uk/Publications/ 2010/02/22120157/0 (accessed on 10 January 2012). Danny Alexander. Uncertainty hurts economy. Scotland on

Business Regulation Law

When conducting business whether it is local and global, big or small organizations have to abide by state and federal laws. Depending on the nature of the business different organization has to comply with certain laws and regulations. For example, retailers like Wal-Mart, Target and Kroger have to comply with the Department of Labor and a manufacturing company like LM Fiberglass and Toyota would have to comply with the Environmental Protection Agency and Occupational Safety and Health Administration (OSHA). When an organization do not comply with the state and federal regulation the company can face fines or become caught up in major litigation, costing the company major expenses. In this memo I will identify common tort and risk found in the organization of Alumina, and describe different measures to manage risk. Some common torts found at Alumina are negligence, defamation/slander/libel, Freedom of Information Act (FOIA), and strict liability is tort liabilities uncovered. Alumina Violation Alumina is an aluminum maker base in the United States and has operation in eight countries. The aluminum maker is on Lake Dira in the state of Erehwon. Alumina is under the jurisdiction of region six under the Environmental Protection Agency. A few years ago Alumina was found in violation with the Environmental Protection Agency for environmental discharge norms in an Environmental Protection Agency compliance evaluation. The PAH levels were above prescribe limits. Alumina was order to clean up the problem in which they complied too quickly. Because of this incident Alumina has maintain a good compliance record. Recently a resident name Kelly Bates claims that Alumina continuous contamination of Lake Dira with pollutants. Bates threatens to file a suit against the company for punitive damages and recovery damages. She believes that the incident that occurred several years ago is the cause of her daughter’s leukemia. Tort Liability A tort is a â€Å"civil wrong that is an interference with someone’s person or property such that an injury results† (Jennings, 2006, p. 367). Torts can be categorized as intentional torts, torts of negligence, and strict liability torts. Intentional torts are those that result in a harm not accidental. Torts of negligence are accidental harms that result from a failure to act appropriately in a given situation. Strict liability torts assign absolute liability and offer very few defenses. Defamation of Character A company or a person reputation is a valuable asset. The tort of defamation of character requires that a plaintiff prove that: the defendant made an untrue statement about the plaintiff or the statement was intentionally published by a third party (Cheeseman, 2010). Written False statements are referred to as libel and verbal statement are referred to as slander. Bates made a libel statement in the newspaper about Alumina and the violation that occurred years ago. This defamation can have a negative effect on the company. Alumina can lose business with a bad reputation and once the reputation has gone sour it is hard to reclaim the good name. Freedom of Information Act A local news reporter and Kelly Bates approached the EPA to obtain environmental audit reports that documented Alumina violation of the Clean Water Act. Bates requested the documents under the Freedom of Information Act; this act was enacted in Congress in 1966 to the American public great access to the Federal Government records (Federal Communication Commission, 2010) . The Company chooses to release partial audit information from the violation from years ago. Alumina has the right to withhold informational this qualifies under the Confidential Business Information, which is available under exemption four of the Freedom of information Act. Strict liability Negligence and Strict liability Negligence, the most common tort, is explained as conduct that falls below standards of behavior established by the law for the protection others against unreasonable risk harm (Cheeseman, 2010). In this case of negligence Bates must prove that Alumina had a duty to keep the PAH levels contained. In a case Alumina breaches that duty by not staying in compliance with the EPA regulation several years ago. Bates assumes that the consumption of the water cause the harm of her daughter to have leukemia. In response Alumina chose to conduct an independent site study for new violations. The reports come back good the PAH levels were well below the standard. After releasing a partial audit report Bates has threaten to file a lawsuit against Alumina of personal injury to recover compensation and punitive damages. Alumina negligent conduct of â€Å"serious violation of environmental laws five years ago is the cause of her daughter leukemia,† alleged by Bates (Business Regulations Simulation, 2010). The best resolution for this situation is mediation by a neutral third party, by choosing this options Alumina can provide Bates with a confidential settlement. The settlement includes that Alumina provides Bates with reimbursement of medical expenses for her daughter treatment a lump sum for future treatments and a college fund set aside if her daughters recovers from the leukemia (Business Regulations Simulation, 2010). Although tort liability is founded on intended harm strict liability is attached even though the defendant has been reasonable. In the Article titled â€Å" The American Influence on Canadian Tort Law† author Allen M. Linden states â€Å" One person may be require to compensate another for injury or damages even though the loss was neither intentionally or negligently inflicted. If Alumina had taken the case to court, the company would have been in a long litigation process costing the company thousands and even millions of dollar. The mediation process is half the cost of a court trial and there is no guarantee that the jury would agree with Alumina even though the company may have had proof that the allegation against the company was false. The jury tends to side with the victims. Preventative, Detective, and Corrective Measures In an organization it will be hard to prevent allegation against the company, but the company needs to prepare for such issues when they arise. A preventative plan should be put into place. The company should make it a priority that the employees of the company aware of the rules and regulations of the state and federal laws. The company should be aware of the competitors who have violated any government regulations and improve their process so that the company will not violate the same regulations as the competition. Health risk that may be exposes to the staff, customers, and other should be included in the document also. Conclusion Alumina has to abide by state and federal rules these laws are in place to improve environmental safety. The agency that regulates Alumina was the Environmental Protection Agency this agency enforces environmental laws. Alumina has to be aware and comply with the state and federal regulations at all-time or it can affect the business a great deal. Maintaining a positive image in the community is also important when a crisis occurs the support of the community can be a big help in determine issues. The decision mage by Alumina were wise, the company took the right approach to maintain its good name in the community and the competitive market and save cost on litigation.

A study investigating the mismatch between the course book and the Literature review

A study investigating the mismatch between the course book and the needs of saudi technicians working in air forces - Literature review Example Therefore, new courses were prepared to meet the requirement. In the process of course designing, ESP became the dominant tool in view of its demand by the stakeholders and the employers (Anthony 1997, 2). With the passage of time, it was admitted that such module of learning would attract workforce migrated from all over the world in search of green pasture. In the fast developing economies like India, Dubai, Malaysia, and Eastern Europe such courses are considered as a useful method of learning for the workforce. The learners themselves now realize that English is an effective tool in achieving the empowerment and self-expression. Hence, it should not confine to few situations only (Anthony 1997, 2-3). To further improve the situation in the mid of seventies, the idea of needs analysis was floated. Prior to that, needs analysis mainly focused on linguistic and register analysis. The focused analysis method in 80s was first used by chambers in their articles and tried to remove the confusion that existed about certain terminologies (Astika 1999, 1). In the light of the statement of Iwai, formal needs analysis was the new concept in the field of language teaching. This method was mostly used by the teacher to examine what sort of techniques could woo or influence the students to become master of English language. These experiments were the mother of new approaches to be replaced with the existing. John opined that such analysis is needed to introduce for course designing, which provides authenticity, validity and relevancy for the following courses to be designed in the same pattern (Astika 1999, 2-3). The insertion of subject related pictures in course of English language for Specific Purpose are in fact technological and theoretical assessment of languages that are to be used to satisfy the learner needs and to meet the globalized requirement, where local and global needs are merged. By using ESP with its multiple analytical methods may address the need of a hotel worker at one particular place or situation in a detailed manner than ever before. Now the learners and the workers are started realizing that in different circumstances different methods of learning are to be adopted in an effective manner to cope with the situation. Now the specialists of ESP finding out more ways and means that attracts more and more participants in the courses specifically designed for them to cater to their needs. It is true that without understanding the problems of the course participants, the desired result could be elusive dreams. Therefore, in order to ensure effective participation of the specific participants in basic learner’s academies, at work place and in the communities merits in depth research by the researchers about their needs and how to handle them (Belcher 2006, 134-135). The aim and work of Munby was just to find out the linguistic problems for the initial learners, used in many situations are praiseworthy. The outcome of Munbyâ €™s model is appreciated by Hutchinson and Waters (1987) since it serves the purpose of learners very effectively in a targeted situation. Subsequent model derives their strength from the model of Munby because it provides valuable data banks and target performance (Songhori 2008, 7-8). There are researchers who focus on analyzing target situation needs that followed Munby’s CNP model. We should take into consideration the efforts of Hutchinson and Wa

Alliance Supermarket and Point of Sale Systems Assignment

Alliance Supermarket and Point of Sale Systems - Assignment Example For instance, cash registers, even those that are highly competitive and are more costly while compared to computer systems are incapable of gathering or utilizing information and in an effective manner (Motorola solutions, 2013). This paper will discuss the improvements that Alliance Supermarkets should implement to its current POS system to allow it boost the quality of services that it delivers to its consumers, bring down its costs of operation and boost the revenues that it generates from its operations. Point-of-sale systems can be used to reduce costs, respond to markets trends in a faster manner, improve the quality of services delivered to customers, allow customers to buy smarter, improve marketing potential for a business, and allow retail stores to control their money. In the case of Alliance Supermarkets, the enterprise has been witnessing sudden changes in demand, and these issues have been catching the company by surprise. Also, the demand patterns as well as preferences vary from one store to the other, and the manufacturers are pressuring Alliance to help them target the appropriate customers in the event of special promotions and sales (Posmatic, 2014). Alliance Supermarkets have a need to increase the revenues at the POS and bring down technological costs. While deciding the best POS strategy to adopt, the company also wants to take advantage of the latest technology which can allow it to offer data analytics, manage information in an efficient manner, and reduce incidences of fraud. While developing its POS network, these are some of the major options that Alliance Supermarkets should consider (Posmatic, 2014). A POS system at Alliance Supermarkets can be used to boost customer relations. With the implementation of this system, Alliance supermarkets can be able learn about the purchases that the customer makes by calling it from the system. This would make it possible for the company to handle payments, returns among other

Summery3-318 Essay Example | Topics and Well Written Essays - 2500 words

Summery3-318 - Essay Example Therefore, a vertical line represents the GDP in the graph. Note that a change in employment or output implies a direct positive impact on the GDP and thus there will be a horizontal shift in the vertical line representing GDP in such cases. However, like the level of interest rate, changes in the price level also has no direct impact on the GDP and thus, the GDP line would remain stationary if there was a change in the price level. Figure 1: Graphical representation of GDP The next step is to add the APE into this set up. Assuming a simple linear form under typical assumptions, we can have the following expression:  Note that a, b and c are all positive fractions. ‘a’ represents the autonomous part of planned expenditure, while b represents the marginal propensity to expend out of income and c represents the marginal expenses induced by interest rate changes. Figure 2: Adding in the APE – the horizontal intercept of the APE line is a+b(GDP0) as i=0 along the ho rizontal axis by definition. To graph this relationship into the set up introduced previously, first note that the interest rate has an inverse relationship with APE implying that the graph will slope upwards to the left, i.e., the APE wil fall (rise) following an increase (decrease) in the interest rate. ... expression clearly implies that the IS relationship can be plotted as a straight line which has a horizontal intercept equal to  which lies to the right of a+b(GDP0) and rises upwards to the left with a flatter incline compared to the APE line (since the coefficient on I is c for the APE line while it is c/(1-b) for the IS line. This is shown in the diagram below (figure 3) Figure 3: Adding in the IS line Observe that due to the particular specifications of each of these lines, there will always be an intersection or a common point were the lines cross. Suppose that if there is a change in GDP, the GDP line will move horizontally to the right in case of an increase or to the left in case of a decrease and the APE line will also shift in the same direction but by a smaller magnitude. The shift will be b times the shift in the GDP line. The IS line will remain unchanged. Alternatively if there is a change in the APE line, then the GDP line will remain stationary but the IS line will shift upwards or downwards in accordance to the direction of the change in the APE line. However, the crucial point to note here is that due to these coordinated movements, that these lines will intersect is necessarily ensured. Since by definition the IS line is the locus of combinations of the interest rate and the GDP such that APE=GDP, we can trace the IS line by allowing the GDP to change, letting the APE curve shift in accordance and connecting the new intersection points. The final point to note in this context is that if the GDP shifts first, then the APE will also shift in response and the IS line shall remain stationary. However, if the APE line shifts by itself (say due to a change in a), then the GDP line remains stationary, while the IS line shifts. ASF which is defined as the

Paul Laurence Dunbar's novel The Sport of the Gods Essay

Paul Laurence Dunbar's novel The Sport of the Gods - Essay Example Yet as Fannie fears, " there could not be so many people without a deal of wickedness." (49). This paper will analyze each family member's slow degradation, by means provided by the city, evils which are commonplace to metro regions, but natives grow defense against while newcomers quickly become ensnared. Joe proves to be the most easily susceptible to the new found charms of the city. In his hometown, before the scandal, his position as a barber to white men had caused him to become haughty in demeanor. Humbled first in his hometown, the exposure to metropolitan ways again continue his consternation. He is envious of the well dressed young men of leisure he sees everywhere, and uses Mr. Thomas to gain access to them but only after Joe has become employed and has money to spend. Joe soon finds himself with the mistaken illusion of satisfaction: he has friends (for whom he buys much alcohol) and has become involved with a starlet, Ms. Hattie Sterling (who likewise drinks heavily). Through the attainment of these dreams, Joe achieves a level of social acceptance and a semi-long term relationship. He also becomes an alcoholic, which causes him to lavish all of his funds on acquaintances and none on his family, simultaneously going to work less and less. When he confesses to Sadness his father's (wrongful) imprisonment, Sadness rattles off various people's histories. Sadness is trying to help Joe by first revealing how much worse off others have it, but also trying to insinuate that Joe needs to depend less on others. When Joe claims that Sadness' words have helped, Sadness angrily declares "You lie. I haven't; I was only fool enough to try." (85) Joe instead takes the advice to be an invitation to a society of leisurely leeches. His drinking becomes so pronounced that Hattie break up with him several times over it. Ultimately, drink and desperation result in Joe murdering Hattie and receiving a life sentence in prison. Thus, Joe's initial fleeing of the stigma attached to his father's supposed crimes have caused him to emulate a self-defeating strata of society; in distancing himself from his father's alleged crime, Joe has unfortunately perpetuated a stereotype of a violent Southern Negro. Mr. Thomas first interest had been to win over Kitty's affections; it was only failing this that he befriended Joe in order to get closer to Kitty. In a way, Mr. Thomas does aid Kitty, but through a circuitous route. Kitty in general adheres to the moral guidelines she has followed all of her life. Her only weakness with metropolitan life is the theatre, which Hattie is able to provide access to through a Chorus Line contact. Kitty quickly gives up singing her traditional songs in favor of what are referred to as 'coon songs'. Her voice insures her quick rise from chorus to headlining, yet she develops a necessary callousness to go with it. As Joe's fortunes declined and hers rose, Joe frequently came to 'touch' Kitty for cash which eventually resulted in them no longer being on speaking terms. When Joe was arrested and convicted, Kitty "felt the shame of it keenly, and some of the grief." (123)This stemmed in part from earnest regret and in part of the de ja v experience from her f ather's incarceration: people couldn't help but connect her name to her brother's. Fearing an assumption

Insanity Essay Example | Topics and Well Written Essays - 750 words

Insanity - Essay Example Known as the â€Å"Son of Sam†, Berkowitz killed six people and wounded seven others (Reamer, 11). Berkowitz believed his neighbors dog was giving him orders to kill. Although, Berkowitz heard voices and technically qualified for the insanity defense, he pleaded guilty without a trial. Some have speculated the Berkowitz was schizophrenic, but the vigilante atmosphere in New York did not make his prospects during a trial look good. The reason that Berkowitz could have successfully used the Insanity Defense was his belief that the neighbor Sam Carrs dog was ordering him to kill. Apparently the constant barking convinced Berkowitz that to stop the barking he had to kill. Since, Sam Carr was ordering his dog to speak messages to Berkowitz, Berkowitz thought his actions were right at the time of the murder. Today, David Berkowitz realizes that his actions were wrong. However, that is not the standard for the Insanity Defense. The defendant has to believe what they are doing is not wrong at the time of the crime. When a defendant hears voices commanding them to commit crimes, generally they are not guilty by the reason of insanity. In American justice, sometimes a zealous prosecution or public opinion can ignore this fact. A case of an unsuccessful Insanity Defense is the Jeffrey Dahmer. Jeffrey Dahmer killed seventeen boys over a thirteen year period. There is no doubt that Jeffrey Dahmer was mentally ill. His feelings of shame about his homosexuality mixed with his parents divorce caused him to act out and drink excessively. Dahmers fear of abandonment led him to kill and experiment with making his lovers zombies. This was because of his fear of abandonment. He wanted love so bad, the need to keep his victims was a stronger urge than he could bear. Dahmer pleaded not guilty by reason of insanity, but was found guilty. He was sentenced to life, but

In Libya human rights are severely violated by Moammar Gaddafi Essay

In Libya human rights are severely violated by Moammar Gaddafi - Essay Example Libya as an independent state emerged on 24th Dec 1951 through negotiation in United Nations by King Idris. Libya was proclaimed a constitutional and a hereditary monarchy under King Idris. Libya was firstly a poor state with a weak economy, but the condition immensely changed when a discovery of significant oil reserves was made in 1959.Economy boosted from a subsequent income of petroleum sales to many countries in need of oil to progress and within a span of time, Libya got recognized as one of the wealthiest country as measured by per capita GDP. King Idris ruled Libya for about 11 years after independence when he was thrown by a military coup named Col. Moammar Gaddafi in 1969 in the name of Revolutionary Command Council, who legally owned no position but ruled the state for about 42 years. Gaddafi’s regime was proceeding with a motto of unity, freedom, socialism and was taking an active part in Palestanian Arab cause, unity between Arab states and encourages domestic pol icies according to social justice. Gaddafi’s new government worked on non exploitation and on an equal distribution of wealth. In his early years Gaddafi claimed the withdrawal of all foreign military officials, along with the closure of Air base for U.S and British Military in 1970s. Afterwards, he also ordered for the expulsion of thousands of Italian residents and the closure of libraries, community centers and cultural councils operated by foreign governments. Later in late 70s his political, religious and cultural ideology which was known as Revolutionary Views were being transferred through peoples bureau and institutions operated overseas. Gaddafi ruled Libya for about 41 years in the name of democracy and equality. His son carrying the same theory said: â€Å"My father has been promoting the idea of direct democracy in Libya for almost 26 years now,† he said to New York Times reporter Craig S. Smith in December, 2004. â€Å"It’s quite rational and logic al that we have to continue in that direction.† Here one can decide the level of democracy governed by a Colonel and not letting fresh mind and blood to come with better ideas to rule the country. Gaddafi stuck to his position until the outer forces forced him to leave his governance. Gaddafi’s false democracy was a disguise of dictatorial views which he kept on imposing on civilians in the name of democratic elections. But there must be a lot good that he has done with his people for which the public was quiet and happy for about 41 years. It is undeniable that Gaddafi provided his people the best sources of income and highest per-capita income in Africa.Fight in Libya is now no more a civil war but expanded until NATO forces interfered and branched out the issue into different aspects: United States and E.U was concerned for Libya’s interest in long range ballistic missiles and other development of missiles, and both conventional weapons and weapons of mass des truction. Sanctions were also passed through International Governmental Organization to Russia to stop arms export to Libya. Human Rights were violated in Libya by Gaddafi’s regime. Peacemaking in Libya cannot be achieved until there is a close civil-military co-operation. All these issues will be analyzed and discussed further

Teacher Tenure Essay Example for Free

Teacher Tenure Essay Imagine a world where teachers were perfect and students never failed exams. This world is impossible, due to the fact that no one is perfect. Unfortunately, the reality is that some teachers are very bad at their jobs. Many grade unfairly, don’t thoroughly cover the course material, and fail to make their class enjoyable. College students pay good money for an education and expect quality teachers to help them learn effectively. It is for reasons like this that teachers should not be rewarded with tenure after a certain amount of time. This idea of teacher tenure has good intentions behind it, but there are too many negative outcomes that arise from this regulation. Teacher tenure removes incentive to improve teaching, makes it more difficult to remove underperforming teachers, and makes seniority the main factor of employment instead of performance quality. Teacher tenure started in the late 1900s around the same time as some other labor movements. Some of these movements protested for safer work environments or higher pay. Teacher tenure was an idea that arose in order to protect teachers from being fired for non-work related reasons. For example, before tenure, women could be removed from teaching because they got married, pregnant, or simply because they wore pants (Stephey). These reasons were clearly very irrational and unfair. However, it is now the 21st century and those reasons are very outdated, just like the main reason for teacher tenure. Many teachers take advantage of this gift and slack off once it is given to them. After a teacher is tenured, it is very unlikely for them to be fired, meaning that they can teach in any way that they please. This could mean that they choose to ignore the course material or make their students read a textbook every day for class. Some argue that tenure allows educators to try new ways of teaching without the fear of being fired. This is a true statement, but it is irrelevant if one is not passionate about his or her profession. It seems as if many teachers become comfortable with their course material and become lazy or incompetent when it comes to adequately covering the necessary information. If there was no tenure, educators would feel more obligated to perform to the best of their ability as opposed to the bare minimum. Getting rid of tenure would also  prevent conflict when attempting to fire an incompetent teacher. Teacher tenure makes it more difficult to fire underperforming teachers. It is a timely process and it also costs much more than it should. This problem became evident in 1986, when it took eight years and $300,000 to fire an English teacher in California. After twenty years on the job, Juliet Ellery refused to improve her teaching methods. School officials documented more than 400 reasons why she should be removed from the teaching community. She stated that â€Å"the charges represented nothing more than opinions, exaggerations and lies.† After the long process of removing Ellery, she was only suspended from teaching for one year (Bathen). This is just one of many cases that exemplify the cost and time that comes with firing a tenured teacher. Unfortunately, many schools refuse to go through this process because of the cost. In some cases, the administration of the school will pay a teacher â€Å"under the table† to resign instead of trying to fire them. This is similar to Edward F. Murin’s case when he was bribed to resign so accusations of his poor behaviors would be dropped. A few of these behaviors included strangling a student and denying a diabetic student a soda in class. There were also numerous complaints from parents about racial and abusive behavior in the classroom. After 22 years of teaching and a ten-year legal battle, it cost tax-payers $1 million to remove Murin from the education world (Bathen). These two examples may be on the higher spectrum of time and money, but they exemplify the extremity of the issue. It also gives an explanation as to why, in most situations, nothing is done to banish the teachers. This means that students receive a lesser education and they can’t do anything about it. Another problem resulting from this law is the fact that seniority is a higher priority than the quality of the teacher. In many circumstances, seniority is the most important factor that determines a teacher’s salary and job position. It is very reasonable that teachers who continue to improve every year should receive raises. This would make sense that the oldest teachers would then have the highest salary. Of course, some teachers take advantage of this luxury and don’t try to improve their teaching methods. Sometimes, teachers even become worse with age. It is also common that the older teachers have the privilege of choosing their courses. This means that they have the attractive opportunity to teach General History as opposed to American Literacy of War or a much  more perplexing subject. Consequentially, students who strive for a challenge suffer with inexperienced educators. Clearly, there are many issues in regard to this policy. Some argue that tenure gives teachers academic freedom to try different teaching methods; however there are other laws that protect and allow them teach how they please. Although tenure gives educators job security and an opportunity to attempt new things, it also diminishes the quality of education given to students in some cases. Teachers should not be rewarded with tenure after a certain amount of time. This idea of teacher tenure has good intentions behind it, but there are too many negative outcomes that come from this regulation. Teacher tenure removes incentive to improve teaching and makes it nearly impossible to fire poorly performing teachers. Seniority also plays an unfair role in the education community and should also be reevaluated.

Is Urbanisation Good Or Bad Environmental Sciences Essay

Is Urbanisation Good Or Bad Environmental Sciences Essay Urbanization is a sign of human civilization and a centre of economy, politics and social life. When more modern buildings are being setting up, more farmers are coming into citys. It also means that more green areas and forests are disappearing. There is a series of environmental problems that have arisen. But I do not know whether urbanization is an advantage or disadvantage? This is the focus of attention in recent years for some people. The opinion of this essay is that urbanization is disadvantages out weighs its advantages. We can see a newly emerging community now: where there are supermarkets, schools, banks and so on. Without doubt several years ago, it was still the countryside. People depended on grazing and farming for live. This is the history of social reform and it is also the history of urbanization. Actually, what are the benefits for us of urbanization? It is firmly believe by this writer : Firstly, deal with the income. . The income in large areas is certainiy higher than that in small areas. Intuitively, the urban income is more than that in the countryside.For example, Shanghai residents in China, generaliy speaking, have higher living standards than those in other cities. Secondly, when incrcasing numbers of people flood into cities, the cities are often becoming larger and many people move out of the downtown area into the suburbs. This trend of urban construction is beneficial to the future cities development as whole. Thirdly, it provide development opportunities for big cities. With more people coming to the cities, urban development is experiencing a new round of leaping forward. In general, urban development is important for national economy development approach. While the economy is the level for the indicator of a country, urbanization is beneficial for us (Debroy,2009). Everything has two sides; as a balance, since it has a good side there must be a bad side. Then, what areas negative impact of urbanization on? Firstiy, a large amount of non-normal cultivated land has decreased, cities are built in the plain where has good natural conditions and it is also bulit in the best agricultural areas. By planning, Chinese urbanization will involve taking the national land 3% to 6%. The ratio seems to be small but the size is not small about 300 thousand to 600 thousand square km, which is equiralent to one-third or the half in Chinese plain of the total area. In fact, due to fast the development of urbanization, enclosure style is still prevalent. With the large number of luxury plant, buildings, variousimage projectsthe large fields and large tracts of former farmland disappeared, so many people in China had little arable land and the conflicts become more prominent. Only in recent years, the net loss reached 3800 million of cultivated land, this is the reason that results in a large number of landlessness, joblessness, insecure farmers and food production and successive landslide. Second is the issue of how urbanization.Urban growth is too fast and the cities are developing even larger with excessive concentration of population moving to the city in a short time.It inevitably generates a large number of unemployment, shortage of fresh water and energy supply, traffic congestion, increased crime, environment degradation and increased risk of various crises of phenomena. Some experts say that urbanization does not necessarily have a city disease, have a disease is rooted in the guiding ideology of one-side, unreasonable industrial structure and layout,low-density expansion,approach the development of city to overcome the disease,plan to reduce urban diseaseand management and treatment the city disease. The opinion was justified, but the problem is that can we guidelines one-side in practice? Can practive in a rational science? Can management be done strictly in place? Such as this summer in Beijing, a storm almost paralyzed the city traffic and in Shanghai, a strong wind and heavy rain that serious traffic jams and large-scale blackout happened. These incident exposed the urban construction and management of our problem is not essay.(Bnden,2010) the third point is the real estatebubble. Housing in many cities are too many and built up too quickly now. It has occupied a large number of bank funds. There will be a large number of houses left vacant and leading to economic crisis if severe over supply or the price exceed capacity of the public. Experience shows that the real estate bubble caused by the economic crisis take years to be back to life. fourthly, last but the most important point, which is a the modern problem of human concern : The environmental issues. Now, regardless of what is in the newspaper or on thewebsit or on TV there will always be some reports of environmental pollution that are caused by disasters. The most prominent is the issue of urban pollution: and one topic needing attention is the outstanding water pollution. Due to rapid urban population growth and rapid development of industry, a lot of water has not been properly dealt with and is put directly into the river.This causes serious damage to the water environment. The next type of pollution is the serious deterioration of air quality. The rapid development of industry, transportation and heavy use of fossil fuels has cause a serious deterioration in air quality by dust, sulfur oxides, nitrogen oxides, carbon oxide, ozone and other substancese into the atmosphere. The third pollution isoue is that of rubbish, were solid waste flooded and garbage is serious siege. Human life and production have created large amount of solid waste. At presently, China produces 660 million tons of industrial solid waste every year. There are 3000 to 4000 tons of hazardous waste in it, accumulated more than 64 million tons and it is occupying more than 500 million square meters land. Annual copacity of one ton of garbage and an annual groth rate is 7% to 8%.(Wang, 2000) From the point of views mentioned above, urbanization is like a balancing glant. On the one hand it promotes socio-economic development. On the other hand rapid urbanization will lead to the environment of human existence being devastated. It needs to find an equilibriurn that balances both sides. It not only enhances the socio-economic development but also minimize environmental pollution. But, what is the balance? And how to find the right one for effective? In general, the pace of urbanization should be robust and should maximize the benefits of urban expansion. We should avoid careless and blind thoughts about the disadvantages. There are some methods such as : promoting cycling and reducing by cars. This will not only reduce vehicle exhaust emission but also conserve the thenon-renewable resources of oil. We should raise awareness of human pollution, recycle waste by classification and strengthening the management of waste emissions from industrial enterprises and forth. Overall, urbanization is disadvantages more than its advantages .The government must plan for urban growth and development. It must make policies that will enhance sustainable land use and minimize ecological degradation. Urbanization is a cross-road which governments cannot ignore.